"We don’t charge more for limited editions because we want all fans to be able to get any Squishmallows at any time - we wouldn’t be here if it wasn’t for them!" says Runken. If you're wondering if the rare nature of a Squishmallow means having to shell out more money, you'll be happy to know that that's not the case. Also, the limited squad releases are wildly popular because of the nature of how fans collect - they collect by character, squad, color, scale, and type!" "We have a huge fan base that loves celebrating the brand! So, it’s really our core Squishmallow fans that have made the brand so popular. He says that Squishmallows are exceptionally popular on social media, noting that they have had more than nine billion video views on TikTok and have been tagged one million+ times on Instagram. “There are numerous factors, including limited and seasonal squad releases, and of course the massive popularity of Squishmallows on social media driven by Gen Z," says Runken. They also release holiday or seasonal plushes as well, including Halloween and Christmas-themed Squishmallows. Whether you love sharks, soccer, or Hello Kitty, there is a Squishmallow for you. Personal Preference: The most important factor when buying a Squishmallow is personal preference.In general, most are suitable for three years and up however, there are also plushes suitable for babies, such as Lola. Some have buttons or other accessories that may be dangerous for babies or toddlers. Age Range: When buying Squishmallows for young children, be aware of the recommended age range.We love how engaged our fans are, and we try to make sure we always do our best to protect our fans so they always have the opportunity to get Squishmallows,” says Runken. “We don’t participate in any secondary market sales activity, so this is completely fan-driven. Most retail for around $20 however, the more popular or rare plush toys are sold for much more - such as Gordon ($70). Collector Items: Some of these plush toys have become so popular that they’re being sold on eBay for over $1,000 (yes, you read that correctly!).Ready to dive in? We're rounding up the most sought-after Squishmallows. And trust us, once you get one in your hands, you'll understand - it really does feel like a squishy marshmallow. “Naming something can be challenging, but in this case, the unique one-of-a-kind feel of the plush toy gave us the name! It is super squishy when you hug it and reminds people of a marshmallow when you feel it! The combination of the two ultimately gave us the name Squishmallows.” Runken explains. If you ever wondered how the name came to be, it makes a lot of sense when you hear the story. “Squishmallows are one of those things that have struck lightning, and it all came together to strike a chord for everyone from eight 108!” “Squishmallows were developed to bring joy to fans of all ages with relatable personalities and squads that are super fun to collect and hunt,” Runken tells PEOPLE. Curious to learn more, we spoke with Gerhard Runken, Senior Vice President of Brand & Marketing, to learn everything about the adorable plush toys, like how the name came to be, how the brand amassed such a big following, and which Squishmallows are predicted to be the most popular.
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